"They also wanted to bundle points for larger orders, which we accomplished. "Dunkin' loyalists told us they wanted the ability to redeem for more than just beverages and we listened," he said. I can't wait to hear the complaints," wrote another claiming to be a Dunkin' employee.ĭunkin' President Scott Murphy wrote in a statement to The Washington Post that the rewards changes allow customers to redeem a wider array of food and drink and to accrue points for a full meal. "People are going to be mad they have to spend more before they get a freebie they actually want. I'm making less points and unlocking less rewards thanks to this new stingy system," wrote one user. Even while 'boosted' I'm earning 30 percent fewer points compared to the old system. "What idiot do you think I am, Dunkin'? I did that math. Now, customers must accrue more than twice as many points before they can redeem them for free coffee drinks, and free birthday drinks went away. At issue: Dunkin', owned by Inspire Brands, revised its 8-year-old DD Perks program and released a new Dunkin' Rewards system last week that many said devalued their points.ĭunkin' debuted the change on its website, saying it was "because our members deserve more! Dunkin' Rewards is designed to help keep you running all day long with the best that Dunkin' has to offer."
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